Cookie Policy

Last Updated: 10/06/2026

KH Asset Management Co. Ltd (“we,” “us,” “our,” “the Firm”) uses cookies and similar tracking technologies on our website. This Cookie Policy explains what cookies are, how we use them, and how they benefit your experience when you visit our Site.

Our promise to you: We use cookies to make your experience smoother, faster, and more secure—not to track you unnecessarily. You are always in control of your cookie preferences.


1. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently, remember your preferences, and provide useful information to website owners.

Think of cookies like a bookmark: They help our Site remember you so you don’t have to start over every time you visit.


2. How Cookies Benefit You

At KH Asset Management, we use cookies to enhance your experience in several ways:

 
 
BenefitWhat It Means for You
Faster navigationThe Site loads pages more quickly by remembering your previous interactions
Saved preferencesYour language or region preferences are remembered between visits
Secure browsingSecurity cookies help protect your data and prevent fraudulent activity
Improved contentWe learn which pages (like “Our Services” or “Resources”) are most helpful to you, so we can create more of what you value
Smooth formsWhen you contact us via our Contact Us page, cookies help forms work correctly

Important: We never use cookies to access your personal financial data, login credentials to external accounts, or sensitive information.


3. Types of Cookies We Use

We use the following categories of cookies on our Site:

A. Strictly Necessary Cookies (Always Active)

These cookies are essential for the website to function properly. They cannot be disabled in our systems because they enable core functionality such as:

  • Page navigation

  • Accessing secure areas of the Site (including client portals)

  • Submitting forms (e.g., Contact Us, consultation requests)

  • Maintaining your session while browsing

Your benefit: Without these cookies, the Site simply would not work correctly. You cannot opt out of strictly necessary cookies, as they are required for security and basic operation.

 
 
Example CookiePurpose
session_idMaintains your active browsing session
csrf_tokenPrevents cross-site request forgery (security)
load_balancerDistributes traffic to keep the Site fast

B. Performance / Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting anonymous usage data. We use this information to improve our Site, content, and user experience.

Your benefit: We learn which services (Financial Planning, Investment Management, Retirement Advisory, Family Office Services, Private Equity, Estate Planning) interest you most, allowing us to create better educational resources and tools.

 
 
Example CookiePurpose
_ga (Google Analytics)Distinguishes unique users
_gidTracks user behavior across pages
_gatLimits request rates to improve performance

Note: These cookies do not collect personal information like your name or email address. All data is aggregated and anonymized.


C. Functional / Preference Cookies

These cookies remember choices you make to provide a more personalized experience.

Your benefit: You don’t have to re-enter your preferences every time you visit our Site.

 
 
Example CookiePurpose
language_prefRemembers your preferred language
region_prefSaves your location (e.g., Tokyo, Japan) for relevant content
font_sizeRemembers accessibility preferences

D. Marketing / Advertising Cookies (Opt-In Only)

These cookies are used to deliver relevant content and offers to you on our Site or on third-party platforms (such as Facebook, Instagram, Twitter, or Youtube). They also help measure the effectiveness of our marketing campaigns.

Your benefit: You see information about KH Asset Management services that may be genuinely helpful to you, rather than irrelevant ads.

 
 
Example CookiePurpose
_fbp (Facebook Pixel)Delivers relevant KH Asset Management content on social media
_twitter_adsTracks campaign performance on Twitter/X
_youtube_uidMeasures engagement with our Youtube content

Your choice: We only place these cookies if you give us your explicit consent via our cookie consent banner. You can withdraw consent at any time.


4. Third-Party Cookies

Some cookies placed on our Site come from third-party service providers that help us operate, improve, and secure our website. These include:

 
 
ProviderPurposePrivacy Link
Google AnalyticsWebsite analytics and performanceGoogle Privacy Policy
Facebook (Meta)Social media integration and marketingFacebook Privacy Policy
Twitter (X)Campaign measurementTwitter Privacy Policy
YoutubeEmbedded video contentGoogle Privacy Policy
CloudflareSecurity and performanceCloudflare Privacy Policy

We do not control these third-party cookies. Please review their respective privacy policies for more information.


5. How Long Do Cookies Last?

Cookies remain on your device for different lengths of time:

 
 
TypeDurationExample
Session cookiesUntil you close your browsersession_id
Persistent cookiesUntil a set expiration date (or until you delete them)_ga (typically 2 years)

We use the minimum duration necessary for each cookie’s purpose.


6. Your Control – How to Manage or Delete Cookies

You are always in control. You can manage your cookie preferences in several ways:

A. Our Cookie Consent Banner

When you first visit our Site, you will see a cookie banner that allows you to:

  • Accept all (optional marketing cookies)

  • Accept only necessary (functional and essential cookies only)

  • Customize your preferences by category

You can change your preferences at any time by clicking the “Cookie Settings” link in our website footer.

B. Browser Settings

Most web browsers allow you to:

  • See what cookies are stored on your device

  • Delete all cookies

  • Block cookies from specific websites

  • Block all third-party cookies

  • Set your browser to notify you before a cookie is placed

Instructions for popular browsers:

C. Opt-Out Tools for Analytics

You can also opt out of Google Analytics entirely by installing the Google Analytics Opt-Out Browser Add-On.


7. What Happens If You Disable Cookies?

If you choose to disable or delete cookies:

  • Strictly necessary cookies cannot be disabled – they are required for basic Site function.

  • If you disable performance or functional cookies, the Site will still work, but you may experience slower load times or need to re-enter preferences.

  • If you disable marketing cookies, you will still see ads (across the web), but they may be less relevant to you.

Our advice: We recommend leaving performance cookies enabled because they help us improve the content and resources we provide to you at no cost.


8. Do Not Track (DNT) Signals

Some browsers offer a “Do Not Track” (DNT) feature that signals to websites that you do not wish to be tracked. Our Site does not currently respond to DNT signals because there is no universally accepted standard for how to interpret them. However, you can control tracking through the methods described in Section 6 above.


9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our services (including Financial Planning, Investment Management, Retirement Advisory, Family Office Services, Private Equity, and Estate Planning). The “Last Updated” date at the top of this page indicates when changes were made.

We encourage you to review this policy periodically. Your continued use of our Site after changes are posted constitutes your acceptance of the updated Cookie Policy.


10. Contact Us – Questions About Cookies?

If you have any questions about our use of cookies, your privacy, or how to manage your preferences, please reach out. We are here to help.

KH Asset Management Co. Ltd
7FL, ACN Shiba Daimon Building2-2-1 ShibadaimonMinato-ku, Tokyo 105-0012Japan

Call Support Center (24/7): +81 3 6863 5397
Write to Us: [email protected]
Website: https://khassetmanagement.com/